Fundamental personal attitudes towards achieving business success in Peru

  • Karen Weinberger Villarán University of the Pacific (Lima-Peru)
Keywords: Entrepreneur, success factors, entrepreneurial process, the Entrepreneur’s role


Most studies on business activity have tried to explain the role played by an entrepreneur in society, as well as the psychological and non -psychological traits that distinguish him/ her from those who are not entrepreneurs. While this may be a very interesting characterization that allows for identifying any potential entrepreneurs, various studies have proven that such traits may be substantially different or unbelievably similar from one entrepreneur to another. These similarities or differences may depend on economic, social, cultural, political, and legal aspects that are peculiar in a specific business environment; the size of the business and the type of the organization that has been established; the personal traits and knowledge of the entrepreneurs, and the circumstantial or structural aspects in a specific industry. Therefore, it is almost impossible to talk about a model entrepreneur or an entrepreneur’s universal profile. Despite these differences between the entrepreneurs themselves, every business needs visionary entrepreneurs, who are able to identify a business opportunity, set in motion a business initiative, and reach business success, by meeting a society’s needs. In this sense, this article answers the following questions: why do some entrepreneurs are successful and others are not? Which would be an essential characteristic for business success to be achieved?  For a group of successful Peruvian entrepreneurs, training and professional knowledge, as well as professional experience are necessary and essential for a business initiative to be advanced. Perseverance is, however, a trait no entrepreneur can do without if he/ she wants to achieve success in a country like Peru.


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Author Biography

Karen Weinberger Villarán, University of the Pacific (Lima-Peru)
Karen Weinberger Villarán PhD Candidate in Economics and Business Management by the University of Deusto, San Sebastián, Spain. Professor and researcher in the Academic Administration Department at University of the Pacific, Lima, Peru.
How to Cite
Weinberger Villarán, K. (1). Fundamental personal attitudes towards achieving business success in Peru. Journal of Business, Universidad Del Pacífico (Lima, Peru), 1(1), 20-36.