International Entrepreneurial Orientation: the Case of Wineries Participating in the Wines of Brazil Project
AbstractThe objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking dimension, since some elements were present with greater frequency than others. The findings of this study suggest that new elements should be added to the analytical categories: global products, participation in clusters and industry-wide projects. These elements allow financial risk to be attenuated and allow marketing to achieve internationalization.
Basile. A. (2012). Entrepreneurial orientation in Smes: risk-taking to entering international markets. Far East Journal of Psychology and Business, 7(2).
Chetty, S. K., & Wilson, H. I. M. (2003)..Collaborating with competitors to acquire resources. International Business Review, 12, 61-81.
Covin, J. G., & Miller, D. (2014). International Entrepreneurial Orientation: Conceptual Considerations, Research Themes, Measurement Issues, and Future Research Directions. Entrepreneurship Theory and Practice, 38(1), 11-44.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75-87.
Covin, J. G., & Slevin, D. P. (1991). A Conceptual Model of Entrepreneurship as Firm Behavior. Entrepreneurship Theory and Practice, 16(1), 7-26.
Covin, J. G., & Wales, W. J. (2011). The Measurement of Entrepreneurial Orientation. Baylor University. July.
DESS, G. G., & Lumpkin, G. T. (2005). The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. The Academy of Management Executive, 19(1), 147-156.
Eisenhardt, K. M. (1989). Building theories from case studies research. Academy Management Review, 14(4), 532-550.
Freeman, S., & Cavusgil, T. (2007). Toward a Typology of Commitment States Among Managers of Born-Global Firms: A Study of Accelerated. Internationalization. Journal of International Marketing, 15(4), 1-40.
Freitas, H. M. R., Martens, C. D. P., Boissin, J-P., & Beher, A. (2012). Elementos para guiar ações visando à orientação empreendedora em organizações de software. Revista de Administração (São Paulo), 47(2), 163-179.
Floriani, D. E., & Fleury, M. T. (2012). O Efeito do Grau de Internacionalização nas Competências Internacionais e no Desempenho Financeiro da PME Brasileira. RAC, Rio de Janeiro, 16(3), 438-458.
Knight, G. A. (1997). Cross-cultural reliability and validity of a scale to measure firm entrepreneurial orientation. Journal of Business Venturing, 12(3), 213-225.
Knight, G. A. (2001). Entrepreneurship and strategy in the international SME. Journal of International Management, 7(3), 155-171.
Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35, 124-141.
Knight, G. A.; & Kim, D. (2009). International business competence and the contemporary firm. Journal of International Business Studies, 2, 255-273.
Kuivalainen, O.; Sundqvist, S.; & Servais, P. (2007). Firms’ degree of born-globalness, international entrepreneurial orientation and export performance. Journal of World Business. 42(3), 253-267.
Leite, Y. V. P.; Moraes, W. F. A. de. (2012). Empreendedorismo Internacional: Proposição de um Framework. Anais do ENCONTRO DA ANPAD, Rio de Janeiro, RJ, Brasil, 36.
Lumpkin, G. T., & Dess, G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135-172.
Luo, Y. (2005). Toward coopetition within a multinational enterprise: a perspective from foreign subsidiarie. Journal of World Business, 40, 71-90.
Marschan-Piekkari, R, & Welch, C. (2004). Qualitative research methods in international business: the state of the arte. In: MARSCHAN-PIEKKARI; WELCH (Org.). Handbook of qualitative research methods for international business, New York: Springer.
Martens, C. D. P. (2009). Proposição de um conjunto consolidado de elementos para guiar ações visando à orientação empreendedora em organizações de software. 2009. Tese (Doutorado em Administração)–Universidade Federal do Rio Grande do Sul, Porto Alegre.
Meirelles, E. R., Rebelato, M. G. & Rodrigues, A. M. (2011). Competitividade e estratégias internacionais do setor vinícola brasileiro. Administração de Empresas em Revista, 10, 11-28.
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29, 770-791.
Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future. Entrepreneurship Theory and Practice, 35(5), 873-894
Oviatt, B. M. & Mcdougall, P. P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory & Practice, 29(5), 537-553.
Roese, M. (2008). O mondovino de cabeça para baixo: as transformações no mercado internacional do vinho e o novo empresariado vinícola. Revista de Sociologia e Política, 16, 31.
Sato, G.S., & Angelo, J.A. (2007). Exportações de vinhos e derivados e o processo de internacionalização das vinícolas brasileiras. Informações Econômicas, SP, 37(11).
Slevin, Dennis P. & Terjesen, Siri A. (2011). Entrepreneurial orientation: Reviewing three papers and implications for further theoretical and methodological development. Entrepreneurship Theory and Practice, 35(5), 973-987.
Sundqvist, S., Kyläheiko, K., Kuivalainen, O., & Cadogan, J. W. (2012). Kirznerian and Schumpeterian entrepreneurial-oriented behavior in turbulent export markets. International Marketing Review, 29(2), 203-219.
Tayauova, G. (2011). The Impact of International Entrepreneurial Orientation on Strategic Adaptation. Anais da 7th International Strategic Management Conference.
Weerawardena, J., Mort, G. S., Liesch, P.W., & Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42, 294-306.
Zahra, S., & Covin, J. G. (1995). Contextual influences on the corporate entrepreneurship performance relationship: a longitudinal analysis. Journal of Business Venturing, 10, 43-58.
Zahra, S. A., & Garvis, D. M. (2000). International corporate entrepreneurship and firm performance: the moderating effect of international environmental hostility. Journal of Business Venturing, 15, 469-492.
Zen, A. C. (2012). O processo de internacionalização e o impacto nos recursos da firma: o caso da vinícola Casa Valduga. Internext – Revista Eletrônica de Negócios Internacionais da ESPM, São Paulo, 7(1), 123-148.