ISMAILA, Mustapha Yusuf; OZIOHU, Issa Binta. Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 13, n. 1, p. 19–34, 2021. DOI: 10.21678/jb.2021.1628. Disponível em: http://revistas.up.edu.pe/index.php/business/article/view/1628. Acesso em: 16 ago. 2026.