Ismaila, Mustapha Yusuf, y Issa Binta Oziohu. 2021. «Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability». Journal of Business, Universidad Del Pacífico (Lima, Peru) 13 (1):19-34. https://doi.org/10.21678/jb.2021.1628.