Journal of Business, Universidad del Pacífico (Lima, Peru) 2021-06-01T18:06:40+00:00 Luis Camilo Ortigueira Sánchez Open Journal Systems <p>Journal of Business of the Universidad del Pacífico (Lima, Peru) is a biannual academic journal published by the School of Business. Our main goal is to disseminate theoretical and applied research supported with a solid theoretical framework. The journal is oriented to a sustainable development through an outstanding effort of disseminating scientific knowledge with high quality and impact. Journal of Business publish Peer-reviewed articles. Among its main lines of publication are the following: management, leadership, entrepreneurship, innovation, social responsibility and business ethics.</p> Editorial 2021-01-28T08:22:25+00:00 Luis Camilo Ortigueira Sánchez <p>Editorial</p> 2021-01-28T08:21:37+00:00 ##submission.copyrightStatement## Relationship between general CSR management practices and the development of internal social responsibility 2021-01-28T08:22:25+00:00 Oscar Licandro <p>Companies that embrace corporate social responsibility (CSR) tend to adopt certain general practices, such as: establishing social responsibility areas, preparing codes of ethics, publishing social or sustainability reports, joining organizations that promote social responsibility, or starting their own foundations. The question then arises as to whether these general practices actually influence the responsible behavior of companies. This article explores the relationship between the application of these general CSR practices and the level of development of internal social responsibility (ISR). To study this relationship, information was drawn from the system of CSR indicators (CSRI) overseen by the Cristian Association of Business Managers (Asociación Cristiana de Dirigentes de Empresas, a self-evaluation system in which Uruguayan companies participate annually. The CSRI uses 25 indicators to measure the level of ISR development and record the application of eight general CSR practices. After carrying out a review of the literature, the 25 indicators were organized into nine dimensions of ISR: employees’ human rights; informing employees about issues that affect them; occupational health and safety; internal environment; personal and professional development; employment protection; voluntary provision of benefits; union relations; and fair pay. After analyzing the statistical correlation between the application of general CSR practices and the level of development of social responsibility across the nine dimensions, the results indicate the following: three general practices positively correlate with the development of ISR in all its dimensions (including CSR in strategic planning, involving the management team in CSR issues, and joining an organization that promotes CSR); one practice (preparing a code of ethics) correlates with half of the dimensions; and the other four practices (publishing a social or sustainability report, assigning a full-time employee to CSR management, having a CSR team or area, and possessing a foundation) correlate with none or almost none of the dimensions.</p> 2021-01-28T07:56:18+00:00 ##submission.copyrightStatement## Knowledge management systems: structural model of its success determinants in Latin America higher education institutions 2021-01-28T08:47:00+00:00 Vidalina De Freitas Guillermo Yáber Carlos Zerpa <p>This study proposes a structural model of the causal relationships that organizational, strategic, technological, and implementation factors have with knowledge management (KM) processes, as well as those between KM processes and the implementation factors for knowledge management systems (KMSs) at higher education institutions (HEIs) in Latin America. The exogenous variables are: culture of sharing, leadership, KM approach, knowledge map, information management strategy, and ICT. In turn, the endogenous variables are: KM processes, system quality, service quality, KMS use, and user satisfaction. A causal, explanatory, cross-sectional, and ex post facto multivariate study was carried out, using a hypothetical–deductive approach. The sample consisted of 374 individuals (academics, administrators, and researchers), belonging to 193 HEIs across 15 Latin American countries. The resulting model presents a partial fit to the data, confirming the explanatory relationships between 12 of the variables. Based on the results obtained from calculation of the direct and indirect effects observed for each of the endogenous variables of the model, the following goodness of fit indices were calculated: absolute (χ2 = 48.908, P-value= .059, PCMIN= 1.397, RMSEA= .075, FMIN= .689) and incremental (GFI= .894, IFI= .790). It is concluded that leadership, KM approach, knowledge map, and ICT positively influence KM processes; KM processes have a causal relationship with system quality and service quality; and system quality and service quality have an influence on KMS use and user satisfaction.</p> 2021-01-28T08:47:00+00:00 ##submission.copyrightStatement## Social Marketing for Digital Transformation: Digitalizing Social Action for the Development of Women at Risk of Exclusion 2021-01-28T09:12:25+00:00 Reynaldo Gustavo Rivera Jazmín Nogaró <p>The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.</p> <p>Social marketing offers strategies and tools that allow digitalizing processes of female empowerment in contexts of poverty, violence, inequality, and social exclusion.</p> <p>People living in these contexts were the ones that suffered the most from the pandemic, both due to the number of deaths coupled with a lack of access to quality health care, and an increase in interpersonal conflict. The latter aggravated by the mandatory isolation measures imposed by the governments, which made it practically impossible for civil society organizations (CSOs) to intervene.</p> <p>This article presents a case of social marketing oriented to the development, implementation, and evaluation of a people-centered protocol (EduQualitas SM) for the digitalization of empowerment and positive personal development, based on interpersonal relationships and reflexiveness.</p> <p>Through qualitative and quantitative methodologies, the study analyses the impact of its application in a social marketing campaign (Orientación Familiar Digital - OFD) that aimed to improve the quality of life of women in the area of ​​greatest social exclusion in Argentina.</p> <p>The implemented campaign sought to digitalize the formative processes of an international CSO and develop empathy, a fundamental capacity for the quality of life and the reduction of both structural poverty and violence against women.</p> <p>The impact assessment of EduQualitas SM was of a mixed design that included a quasi-experimental intervention without a control group, based on the Argentine adaptation of the Interpersonal Reactivity Index (IRI). &nbsp;</p> <p>This research presents one of the first Latin American cases of CSO digitalization strategies for the development of empathy of women in situations of social exclusion.</p> 2021-01-28T09:12:25+00:00 ##submission.copyrightStatement## Determination through neural networks of the standard performance of management indicators in the construction industry 2021-06-01T18:06:40+00:00 Ansoumane Camara Nury Hernández de Alba Álvarez Blanca Blanco Campins <p>Business management requires information for decision-making, and, therefore, tools that aid in the analysis of that information, with support systems whose purpose is to help managers to identify trends, signal problems, and make intelligent decisions.</p> <p>For several decades, different economic models and statistical techniques have been used to analyze past performance or to forecast the future of business management indicators. To analyze results, businesses make comparisons with past periods, with other organizations, or with the mean for the industry to which they pertains but there is still uncertainty as to whether business management results are optimal or not given the lack of comparative analysis by way of target parameters.</p> <p>The purpose of this study is to determine the standardized performance of management indicators, so as to enable comparative evaluation of business results and guide future performance under certain specific conditions, grounding management decision-making.</p> <p>&nbsp;Artificial neural networks (ANNs) are used as tools for standardization and comparison of the results.</p> 2021-06-01T00:00:00+00:00 ##submission.copyrightStatement##