Marketing Capability in Latin America: A Systematic Literature Review. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 16, n. 2, 2025. DOI: 10.21678/jb.2025.2621. Disponível em: https://revistas.up.edu.pe/business/article/view/2621. Acesso em: 26 aug. 2026.