Proposal of appication of CRM theory in productive and commercial units of clothing industry sector in the comercial emporium gamarra, in Lima - Peru. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 2, n. 1, p. 3–43, 2010. DOI: 10.21678/jb.2010.27. Disponível em: https://revistas.up.edu.pe/business/article/view/27. Acesso em: 28 aug. 2026.