The importance of the country image: the united states of america case. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 2, n. 1, p. 93–105, 2010. DOI: 10.21678/jb.2010.30. Disponível em: https://revistas.up.edu.pe/business/article/view/30. Acesso em: 28 aug. 2026.