Ismaila, Mustapha Yusuf, and Issa Binta Oziohu. 2021. “Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability”. Journal of Business, Universidad Del Pacífico (Lima, Peru) 13 (1): 19-34. https://doi.org/10.21678/jb.2021.1628.