Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 12, n. 1, p. 3–21, 2020. DOI: 10.21678/jb.2020.1413. Disponível em: https://revistas.up.edu.pe/business/article/view/1413. Acesso em: 26 ago. 2026.