English. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 13, n. 1, p. 52–71, 2021. DOI: 10.21678/jb.2021.1472. Disponível em: https://revistas.up.edu.pe/business/article/view/1472. Acesso em: 26 ago. 2026.