Revolutionizing Marketing: Unveiling the Quantum Theory of Consumer Engagement. Journal of Business, Universidad del Pacífico (Lima, Peru), [S. l.], v. 15, n. 1, p. 63–82, 2023. DOI: 10.21678/jb.2023.2236. Disponível em: https://revistas.up.edu.pe/business/article/view/2236. Acesso em: 26 ago. 2026.