«Consumer Perceptions of B Corporations, Purpose-Driven Brands and Cause-Related Marketing Campaigns: Knowledge, Acceptance and Appreciation at the Time of Purchase». Journal of Business, Universidad del Pacífico (Lima, Peru) 12, no. 1 (noviembre 19, 2020): 3–21. Accedido agosto 26, 2026. https://revistas.up.edu.pe/business/article/view/1413.