Artificial Intelligence in Digital Advertising: Regulatory Challenges and Consumer Rights Protection. Forseti. Law Review, [S. l.], v. 14, n. 22, p. 367–380, 2025. DOI: 10.21678/forseti.v14i22.2841. Disponível em: https://revistas.up.edu.pe/forseti/article/view/2841. Acesso em: 22 aug. 2026.