Development of a method to determine the specific environment as a starting point for the strategic analysis and the approach to competitors' Knowledge: presentation and applications

  • Emilio García Vega
Keywords: Strategy, Strategic analysis, Formulation of the Strategy, Determination of the Specific Environment, Industrial Analysis, Environment Analysis, Retail, Supermarkets

Abstract

The determination of the specific environment is important for the formulation of efficient enterprise strategies, on the basis of a strategic analysis properly focused. This paper suggests a method to help its limitation and identification. With its use, it pretends to offer a simple and practical tool that allows to have a more accurate approach to the identification of the industry that will be analysed, as well as, a clarification of the specification of the direct and substitute competition. Also, with the use of this tool, the managers of a business idea, an experienced or new organization, will have an approximation to the mentioned themes that are of a strategic importance in any management type. Likewise, two applications of the proposed method are presented: the first orientated to a business idea and the second to supermarkets with a high service charge in Lima, Peru.

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How to Cite
García Vega, E. (1). Development of a method to determine the specific environment as a starting point for the strategic analysis and the approach to competitors’ Knowledge: presentation and applications. Journal of Business, Universidad Del Pacífico (Lima, Peru), 1(2), 54-78. https://doi.org/https://doi.org/10.21678/jb.2009.23
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