Development of a method to determine the specific environment as a starting point for the strategic analysis and the approach to competitors' Knowledge: presentation and applications

Abstract

The determination of the specific environment is important for the formulation of efficient enterprise strategies, on the basis of a strategic analysis properly focused. This paper suggests a method to help its limitation and identification. With its use, it pretends to offer a simple and practical tool that allows to have a more accurate approach to the identification of the industry that will be analysed, as well as, a clarification of the specification of the direct and substitute competition. Also, with the use of this tool, the managers of a business idea, an experienced or new organization, will have an approximation to the mentioned themes that are of a strategic importance in any management type. Likewise, two applications of the proposed method are presented: the first orientated to a business idea and the second to supermarkets with a high service charge in Lima, Peru.