Vol. 13 No. 1 (2021): Journal of Business, Universidad del Pacífico (Lima, Peru)

Articles

• Editorial

  Luis Camilo Ortigueira Sánchez

  1-1

  • PDF

• Does Machiavellian Leadership of HODs Hinder University Teachers’ Creativity? A Moderated-Mediation Model Machiavellian Leadership and Creativity

  Junaid Raza

  2-18

  • PDF

• Brand Ambassador and Customer Patronage of FMCGs: Mediating Effect of Advertisement Believability

  Mustapha Yusuf Ismaila, Issa Binta Oziohu

  19-34

  • PDF

• Analysis of Product Mix, Capacity Release and Utilities

  Gelmar García-Vidal, Reyner Pérez-Campdesuñer, Alexander Sánchez-Rodríguez, Rodobaldo Martínez-Vivar

  35-51

  • PDF

• Barriers to Innovation: Experience of Ecuadorian Small and Medium Entreprises

  Luis Enrique Simbaña-Taipe, Jimena Alexandra Villamil-Jaramillo, Laura Lucia Taimal-Mendez, David Rodeiro-Pazos

  52-71

  • PDF