Validation of a Scale for the Evaluation of the Dimensions of Short Break Tourist Destination

Authors

DOI:

https://doi.org/10.21678/jb.2023.1887

Keywords:

Tourist destinations; short break trips; dimensions of a tourist destination; measurement scale; Item Response Theory.

Abstract

The present study’s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied to 400 university students from diverse undergraduate in Lima, Peru through a convenience sampling. The analysis of the psychometric properties of the instruments and the construction of the perception scale of the short break destinations was carried out through application of Exploratory Factor Analysis and the Graduated Response Model from Item Response Theory. The results show a valid and reliable scale to measure a short break tourist destination. Moreover, show that evaluated individuals tend to positively rate the attributes of the short break destinations they have visited and that tourist perceive the measured attributes as expected characteristic when they visit that destination.  The scale proposed fills the gap to measure the dimensions that the visitor would like to find in a short break destination, to group the perception of the attributes that tourists seek in a holistic way. In so doing, the tourist will visit a place that is capable of meeting their expectations and that allows them to establish a link with the destination.

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Author Biographies

  • Martin Hernani-Merino, University of the Pacific, Universidad del Pacífico, Pacific University, University of the Pacific, University of the Pacific

    Department of Marketing and International Business

  • Enver Gerald Tarazona Vargas, Pontifical Catholic University of Peru

    Department of Science

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Published

2023-01-14

How to Cite

Validation of a Scale for the Evaluation of the Dimensions of Short Break Tourist Destination. (2023). Journal of Business, Universidad Del Pacífico (Lima, Peru), 15(1), 2-22. https://doi.org/10.21678/jb.2023.1887