Synthetic data and advertising: legal challenges in the use of artificial intelligence in advertising campaigns

Authors

  • Malena Cardenas Tello

DOI:

https://doi.org/10.21678/forseti.v14i22.2840

Keywords:

Synthetic Data, Advertising Campaigns, Principle of Truthfulness

Abstract

The article analyzes the main legal challenges associated with the use of synthetic data, focusing on personal data protection, the principle of truthfulness in advertising, and the use of such data to simulate advertising testing on “consumers” prior to the public launch of a campaign. The article analyzes its legal implications, as well as the emerging international regulatory approaches to this issue. It also discusses that mail advantages and potential drawbacks of its implementation.

Author Biography

  • Malena Cardenas Tello

    Magíster en Propiedad Intelectual e Industrial por la Universidad de Alicante, España. Abogada por la Universidad de San Martín de Porres. Actualmente se desempeña como Corporate Legal Counsel en BELCORP. Las opiniones vertidas en este artículo son de exclusiva responsabilidad de la autora y no representan la posición de la empresa en la que labora.

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Published

2025-07-31

Issue

Vol. 14 No. 22 (2025): Forseti N° 22

Section

Artí­culos

License

Copyright (c) 2025 Forseti. Law Review

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Synthetic data and advertising: legal challenges in the use of artificial intelligence in advertising campaigns. (2025). Forseti. Law Review, 14(22), 353-365. https://doi.org/10.21678/forseti.v14i22.2840