Where is the competitive advantage going?: a management model that incorporates people as a key element of the business strategy

Abstract

Competitive advantage is a concept that has evolved in an accelerated way during the last few years. Some scholars and executives claim that people are a fundamental element of its construction. In this line, business management has shown an inclination towards the human resources management – also called “talents” – as the key element of its organizational success. In this journey, the ideas, paradigms and conceptions have been modified in an interesting way. This paper tries to propose these new conceptions facing the organization management challenge, and proposes a management model based on the importance of the people in the competitive advantage administration.