Image of the destination among stakeholders and tourists: Hermosillo City, Sonora, Mexico
DOI:
https://doi.org/10.21678/apuntes.85.1048Keywords:
tourism promotion, place marketing, tourism, tourists, stakeholders, MexicoAbstract
This study explores the image of destination perceived by strategic agents of tourism in the city of Hermosillo, as well as actual visitors to the city. To this end, the following question is posed: what image do tourists perceive of the attributes of Hermosillo and of their experiences during their stay in the city? The referential and contextual framework explores in depth the destination image, stakeholders, and attributes of the locality. , A mixed methodological approach is employed, supported by semi-structured interviews with providers of tourist services and a questionnaire applied to tourists and excursionists who visited Hermosillo. The study concludes by verifying the existence of a correlation between the variables of tourists’ experiences during their visit and the image of the information received about the destination, by way of the chi-squared test.
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References
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Blain, C., Levy, S., & Brent, J. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43(4), 328-338.
Cai, L. A. (2002). Cooperative Branding for Rural Destinations. Annals of Tourism Re-search, 29(3), 720-742.
Calvento, M., & Colombo, S. (2009). La marca-ciudad como herramienta de promoci?n tur?stica. ?Instrumento de inserci?n nacional e internacional? Estudios y Perspectivas en Turismo, 18(3), 262-284.
Camprub?, R., Gu?a, J., & Comas, J. (2009). La formaci?n de la imagen inducida: un mo-delo conceptual. Revista Pasos, 7(2), 255-270.
Casta?o, J. M. (2005). Psicolog?a social de los viajes y del turismo. Madrid: Thomson.
Ching-Fu, C., & Sambath, P. (2013). A Closer Look at Destination: Image, Personality, Relationship and Loyalty. Tourism Management, (36), 269-278.
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Hern?ndez, R., Fern?ndez, C., & Baptista, M. (2010). Metodolog?a de la investigaci?n. M?xico: The McGraw-Hill.
Huei-Ju, C., Po-Ju, C., & Fevzi, O. (2013). The Relationship between Travel Constraints and Destination Image: A Case Study of Brunei. Tourism Management, (35), 198-208.
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Jamal, T., & Getz, D. (1995). Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22(1), 186-204.
Kotler, P., & Armstrong, G. (2004). Marketing. M?xico: Prentice Hall.
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Kurgun, H. (2010). The Effect of Country Based Image in Accurance of Brand in Cultural Destinations. Revista Pasos, 8(3), 79-90.
Lorenzini, E., Calzati, V., & Giudici, P. (2011). Territorial Brands for Tourism Develop-ment. A Statistical Analysis on the Marche Region. Annals of Tourism Research, 38(2), 540-560.
Mart?nez, E., & Pina, J. (2003). The Negative Impact of Brand Extension on Parent Brand Image. Journal of Product & Brand Management, 12(7), 432-448.
Mazaro, R., & Varzin, G. (2008). Modelos de competitividad para destinos tur?sticos en el marco de la sostenibilidad. Revista de Administra??o Contempor?nea, 12(3), 789-809.
McCracken, L. (2005). Contextual Cognitive-behavioral Therapy for Chronic Pain. Seattle, WA: IASP Press.
Meenaghan, T. (1995). The Role of Advertising in Brand Image Development. Journal of Product & Brand Management, 4(4), 23-34.
Molina, S. (2000). Conceptualizaci?n del turismo. M?xico: Limusa.
Murphy, P., Pritchard, M., & Smith, B. (2000). The Destination Product and its Impact on Traveller Perceptions. Tourism Management, 21(1), 43-52.
Murray, K. (1991). A Test of Services Marketing Theory: Consumer Information Acquisi-tion Activities. Journal of Marketing, 55(1), 10-25.
Nooteboom, B. (2002). Trust: Forms, Foundations, Functions, Failures and Figures. Admi-nistrative Science Quarterly, 48(3), 720-722.
Oficina de Congresos y Visitantes. (2012). Estad?sticas de ocupaci?n hotelera. Hermosillo: OCV.
Organizaci?n Mundial del Turismo. (2005-2007). Entender el turismo: glosario b?sico. UNWTO. Recuperado de http://media.unwto.org/es/content/entender-el-turismo-glosario-basico
Organizaci?n Mundial del Turismo. (2018). Panorama OMT del turismo internacional. Edici?n 2018. Madrid: UNWTO. doi: https://doi.org/10.18111/9789284419883
Parra, M., & Beltr?n, M. (2016). Estrategias de marketing para destinos tur?sticos. Recupe-rado de http://www.eumed.net/libros/libro.php?id=1560
P?rez-Nebra, A., & Torres, C. (2010). Measuring the Tourism Destination Image: A Sur-vey Based on the Item Response Theory. RAC Curitiba, 14(1), 80-99.
Qing, C., & Hailin, Q. (2008). Examining the Structural Relationships of Destination Ima-ge, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Ma-nagement, (29), 624-636.
Qu, H., Hyunjung, Ll., & Hyunjung, H. (2011). A Model of Destination Branding: Integra-ting the Concepts of the Branding and Destination Image. Tourism Management, (32), 465-476.
Rodr?guez, D. (2005). Diagn?stico organizacional. Santiago: Alfaomega.
Sahin, S., & Baloglu, S. (2014). City Branding: Investigating a Brand Advocacy Model for Distinct Segments. Journal of Hospitality Marketing & Management, 23(3), 239-265.
S?nchez, C. ?., & Propin, E. (2010). Tipolog?a de los n?cleos tur?sticos primarios de Am?-rica Central. Cuadernos de Turismo, (25), 165-184.
Schenkel, E. (2018). El turismo social del siglo XXI: ?una pol?tica para los consumidores o para los proveedores del servicio? Argentina, 2000-2015. Apuntes, (83). recuperado de https://doi.org/10.21678/apuntes.83.917
Secretar?a de Turismo Federal. (2013-2018). Agendas de competitividad de los destinos tur?sticos de M?xico. M?xico. Recuperado de http://www.cmic.org.mx/comisiones/sectoriales/turismo/2015/DOC_VIG_2015/PDF-Hermosillo.pdf
Stepchenkova, S., & Zhan, F. (2013). Visual Destination Images of Peru: Comparative Content Analysis of DMO and User-generated Photography. Tourism Management, (36), 590-601.
Teng, E., & Aqilah, S. (2014). Destination Image as a Mediator between Perceived Risks and Revisit Intention: A Case of Post-disaster Japan. Tourism Management, (40), 382-393.
Truly, E., & Leisen, B. (1999). Managing Stakeholders. A Tourism Planning Model. An-nals of Tourism Research, 26(2), 312-328.
Valls, J. F. (2004). Gesti?n de destinos tur?sticos sostenibles. Barcelona: Editorial Gesti?n 2000.
Veasna, S., Wannyih, W., & Chuhsin, H. (2013). The Impact of Destination Source Credi-bility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image. Tourism Management, (36), 511-526.
Yescas, E. (febrero, 2012). Lo m?s delicioso para comer. Hermosillo. Gu?a & Estilo, 33-40. Recuperado de https://issuu.com/sonoraes/docs/gh2012
Zhang, H., Fu, X., Cai, L., & Lu, L. (2014). Destination Image and Tourist Loyalty: A Me-ta-analysis. Tourism Management, (40), 213-223.
Baloglu, S., & McCleary, K. (1999). A Model or Destination Imagen Formation. Annals of Tourism Research. 26(4):868-897.
Barrado, D. (2004). El concepto de destino tur?stico. Una aproximaci?n geogr?fico-territorial. Estudios Tur?sticos, (160), 45-68.
Bartoncello, R. (2008). Turismo y geograf?a: lugares y patrimonio natural-cultural. Bue-nos Aires: Ciccus.
Batey, M. (2013). El significado de la marca: c?mo y porqu? ponemos sentido a produc-tos y servicios. Buenos Aires: Ediciones Granica.
Beerli, A., & Martin, J. D. (2004). Factors Influencing Destination Image. Annals of Tou-rism Research, 31(3), 657-681.
Beltr?n, M., & Parra M. (2016). La imagen del destino tur?stico: Estudio en profundidad del municipio de Murcia como destino tur?stico. Revista Turydes: Turismo y Desarro-llo, (20). Recuperado de http://www.eumed.net/rev/turydes/20/murcia.html
Bign?, E., Font, J., & Andreu, L. (2000). Marketing de destinos tur?sticos: an?lisis y estra-tegias de desarrollo. Madrid: ESIC Editorial.
Blain, C., Levy, S., & Brent, J. (2005). Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43(4), 328-338.
Cai, L. A. (2002). Cooperative Branding for Rural Destinations. Annals of Tourism Re-search, 29(3), 720-742.
Calvento, M., & Colombo, S. (2009). La marca-ciudad como herramienta de promoci?n tur?stica. ?Instrumento de inserci?n nacional e internacional? Estudios y Perspectivas en Turismo, 18(3), 262-284.
Camprub?, R., Gu?a, J., & Comas, J. (2009). La formaci?n de la imagen inducida: un mo-delo conceptual. Revista Pasos, 7(2), 255-270.
Casta?o, J. M. (2005). Psicolog?a social de los viajes y del turismo. Madrid: Thomson.
Ching-Fu, C., & Sambath, P. (2013). A Closer Look at Destination: Image, Personality, Relationship and Loyalty. Tourism Management, (36), 269-278.
Clarkson, M. (1995). A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, 20(1), 92-117.
Consorcio Transfronterizo Bidasoa Txingudi. (2016). Tres ciudades, un r?o, una frontera y una herramienta de cooperaci?n transfronteriza. Consorcio Transfronterizo Bidasoa Txingudi. Recuperado de: http://www.irunhondarribiahendaye.com/
Coshall, J. (2000). Measurement of Tourists' Images: The Repertory Grid Approach. Jour-nal of Travel Research, 39(1), 85-89.
Costa, J. (2003). Creaci?n de la imagen corporativa. El paradigma del siglo XXI. Raz?n y palabras, 834). Recuperado de http://www.razonypalabra.org.mx/anteriores/n34/ jcos-ta.html
Daniel, G. (2006). Bioestad?stica. Base para el an?lisis de las ciencias de la salud. M?xi-co: Limusa.
Fern?ndez, A. M. (2011). Conmemoraciones hist?ricas, activaci?n y posicionamiento tu-r?stico: centenario, bicentenario y tricentenario en Chihuahua. El Periplo Sustentable, (21), 139-169.
Freeman, R. E. (2004). The Stakeholder Approach Revisited. Zeitschrift f?r Wirtschafts- und Unternehmensethik, 5(3), 228-241.
Google Maps. (2019). Hermosillo. Google Maps. Recuperado de https://www.google.com.mx/maps/@29.5487521,-112.7622249,8.17z
Gordon, W. (2002). The Darkroom of the Mind. What does Neuro-Psychology Now tell us about Brands? Journal of Consumer Behavior, 1(3), 280-292.
Grace, D., & O?Cass, A. (2005). Examining the Effects of Service Brand Communications on Brand Evaluation. Journal of Product & Brand Management, 14(2), 106-116.
Hern?ndez, R., Fern?ndez, C., & Baptista, M. (2010). Metodolog?a de la investigaci?n. M?xico: The McGraw-Hill.
Huei-Ju, C., Po-Ju, C., & Fevzi, O. (2013). The Relationship between Travel Constraints and Destination Image: A Case Study of Brunei. Tourism Management, (35), 198-208.
Iglesias, M., & Carreras I. (2013). La colaboraci?n efectiva en las ONG. Alianzas estrat?-gicas y redes. Barcelona: Editorial Universidad Ram?n Llull.
Jamal, T., & Getz, D. (1995). Collaboration Theory and Community Tourism Planning. Annals of Tourism Research, 22(1), 186-204.
Kotler, P., & Armstrong, G. (2004). Marketing. M?xico: Prentice Hall.
Krawchuk, F. (2013). Colaboraci?n entre stakeholders. Unir a l?deres gubernamentales, empresas y organizaciones no gubernamentales con el fin de transformar los complejos desaf?os actuales. Earth Future Foundation. Recuperado de https://oefresearch.org/sites/default/files/documents/publications/msc_fred_krawchuk-digitalespagnol.pdf
Kurgun, H. (2010). The Effect of Country Based Image in Accurance of Brand in Cultural Destinations. Revista Pasos, 8(3), 79-90.
Lorenzini, E., Calzati, V., & Giudici, P. (2011). Territorial Brands for Tourism Develop-ment. A Statistical Analysis on the Marche Region. Annals of Tourism Research, 38(2), 540-560.
Mart?nez, E., & Pina, J. (2003). The Negative Impact of Brand Extension on Parent Brand Image. Journal of Product & Brand Management, 12(7), 432-448.
Mazaro, R., & Varzin, G. (2008). Modelos de competitividad para destinos tur?sticos en el marco de la sostenibilidad. Revista de Administra??o Contempor?nea, 12(3), 789-809.
McCracken, L. (2005). Contextual Cognitive-behavioral Therapy for Chronic Pain. Seattle, WA: IASP Press.
Meenaghan, T. (1995). The Role of Advertising in Brand Image Development. Journal of Product & Brand Management, 4(4), 23-34.
Molina, S. (2000). Conceptualizaci?n del turismo. M?xico: Limusa.
Murphy, P., Pritchard, M., & Smith, B. (2000). The Destination Product and its Impact on Traveller Perceptions. Tourism Management, 21(1), 43-52.
Murray, K. (1991). A Test of Services Marketing Theory: Consumer Information Acquisi-tion Activities. Journal of Marketing, 55(1), 10-25.
Nooteboom, B. (2002). Trust: Forms, Foundations, Functions, Failures and Figures. Admi-nistrative Science Quarterly, 48(3), 720-722.
Oficina de Congresos y Visitantes. (2012). Estad?sticas de ocupaci?n hotelera. Hermosillo: OCV.
Organizaci?n Mundial del Turismo. (2005-2007). Entender el turismo: glosario b?sico. UNWTO. Recuperado de http://media.unwto.org/es/content/entender-el-turismo-glosario-basico
Organizaci?n Mundial del Turismo. (2018). Panorama OMT del turismo internacional. Edici?n 2018. Madrid: UNWTO. doi: https://doi.org/10.18111/9789284419883
Parra, M., & Beltr?n, M. (2016). Estrategias de marketing para destinos tur?sticos. Recupe-rado de http://www.eumed.net/libros/libro.php?id=1560
P?rez-Nebra, A., & Torres, C. (2010). Measuring the Tourism Destination Image: A Sur-vey Based on the Item Response Theory. RAC Curitiba, 14(1), 80-99.
Qing, C., & Hailin, Q. (2008). Examining the Structural Relationships of Destination Ima-ge, Tourist Satisfaction and Destination Loyalty: An Integrated Approach. Tourism Ma-nagement, (29), 624-636.
Qu, H., Hyunjung, Ll., & Hyunjung, H. (2011). A Model of Destination Branding: Integra-ting the Concepts of the Branding and Destination Image. Tourism Management, (32), 465-476.
Rodr?guez, D. (2005). Diagn?stico organizacional. Santiago: Alfaomega.
Sahin, S., & Baloglu, S. (2014). City Branding: Investigating a Brand Advocacy Model for Distinct Segments. Journal of Hospitality Marketing & Management, 23(3), 239-265.
S?nchez, C. ?., & Propin, E. (2010). Tipolog?a de los n?cleos tur?sticos primarios de Am?-rica Central. Cuadernos de Turismo, (25), 165-184.
Schenkel, E. (2018). El turismo social del siglo XXI: ?una pol?tica para los consumidores o para los proveedores del servicio? Argentina, 2000-2015. Apuntes, (83). recuperado de https://doi.org/10.21678/apuntes.83.917
Secretar?a de Turismo Federal. (2013-2018). Agendas de competitividad de los destinos tur?sticos de M?xico. M?xico. Recuperado de http://www.cmic.org.mx/comisiones/sectoriales/turismo/2015/DOC_VIG_2015/PDF-Hermosillo.pdf
Stepchenkova, S., & Zhan, F. (2013). Visual Destination Images of Peru: Comparative Content Analysis of DMO and User-generated Photography. Tourism Management, (36), 590-601.
Teng, E., & Aqilah, S. (2014). Destination Image as a Mediator between Perceived Risks and Revisit Intention: A Case of Post-disaster Japan. Tourism Management, (40), 382-393.
Truly, E., & Leisen, B. (1999). Managing Stakeholders. A Tourism Planning Model. An-nals of Tourism Research, 26(2), 312-328.
Valls, J. F. (2004). Gesti?n de destinos tur?sticos sostenibles. Barcelona: Editorial Gesti?n 2000.
Veasna, S., Wannyih, W., & Chuhsin, H. (2013). The Impact of Destination Source Credi-bility on Destination Satisfaction: The Mediating Effects of Destination Attachment and Destination Image. Tourism Management, (36), 511-526.
Yescas, E. (febrero, 2012). Lo m?s delicioso para comer. Hermosillo. Gu?a & Estilo, 33-40. Recuperado de https://issuu.com/sonoraes/docs/gh2012
Zhang, H., Fu, X., Cai, L., & Lu, L. (2014). Destination Image and Tourist Loyalty: A Me-ta-analysis. Tourism Management, (40), 213-223.
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Published
2019-06-17
How to Cite
Olguín-Negrete, B. R., & Cuevas-Contreras, T. (2019). Image of the destination among stakeholders and tourists: Hermosillo City, Sonora, Mexico. Apuntes. Social Sciences Journal, 46(85), 145–172. https://doi.org/10.21678/apuntes.85.1048
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